I've always been fascinated with the 40's; the music, the Hollywood glamour, the swingin' dance moves, and the optimism. Women were beautiful and strong, especially in the workplace. A person's word was binding and morals were valued.

When it came to creating a company, I wanted it to reflect the essence of who I am and my business values. There was no theme more perfect than the 1940's.

My background is in the music industry and so it only made sense to think of a theme song from this period to further inspire the brand.

The song had to reflect the differences between the US and UK cultures and the wonderful synergy created when their styles are merged together. It had to be positive and exciting and demonstrate the importance of good communication.

The answer quickly became clear... "Let's Call The Whole Thing Off" by George and Ira Gershwin. After all, I do say po-tay-toe and you say po-tah-toe (though I am getting better at it).

Looking through the lyrics there was one wonderful word that really stood out... Sarsaparilla.

"You like Sas-par-I-lla, and I like Sas-par-E-lla"

By definition, Sarsaparilla is a sweet tasting root, used to flavour popular drinks in the 40's/ 50's. It is believed to purify, detox, reenergize, and reinvigorate the body.

A perfect match to the objectives of this marketing "purification" agency!

And so it was that Sarsaparilla Ltd. was born...